LiveRamp, Inc.

LiveRamp, Inc. operates a data collaboration platform that helps companies build connected customer views and support AI-driven marketing and advertising, with an emphasis on consumer privacy and brand trust. The company describes consumer privacy leadership and a commitment to data ethics as core to its approach, alongside a focus on responsible, measurable and scalable AI-powered marketing. Its work sits at the intersection of identity resolution, first-party data activation, advertising measurement and connectivity, and privacy.

The platform is organised around four product portfolios: Live/Identity, covering foundational identity and connected customer views; Live/Access, covering data access and collaboration; Live/Connectivity, covering connectivity across the advertising ecosystem; and Live/Insights, covering insights drawn from collaborative data. Technical domains include identity resolution, data collaboration, first-party data activation and consumer privacy and data ethics.

LiveRamp reports reach across 92% of the advertising ecosystem, more than 500 global partners and over 400 brand customers. It serves 20 of the 25 largest US advertisers and 30% of Fortune 500 brands, and says hundreds of global innovators rely on its platform. The company operates globally and in the United States, working with clients in advertising, marketing, media and entertainment, and consumer brands.