Vistar Media operates the world's largest digital out-of-home (DOOH) advertising marketplace. Founded in 2012, the company provides a technology platform for buying and selling out-of-home advertising media, facilitating hundreds of thousands of advertising impressions daily across a vast network of digital screens worldwide. Its core technical domains include programmatic advertising, DOOH technology, ad serving, and data-driven campaign measurement.
The company's product suite includes a Demand-Side Platform (DSP) for advertisers to plan, activate, and measure campaigns, a Supply-Side Platform (SSP) for media owners to monetise their digital inventory, and an ad server for campaign delivery and management. Vistar serves enterprise brands, agencies, and media owners globally.
Vistar Media maintains offices in New York, Philadelphia, Toronto, Amsterdam, London, Hamburg, Singapore, Sydney, and Auckland. Since January 2025, the company has been part of T-Mobile Advertising Solutions, operating with a stated focus on innovation at scale within the advertising technology sector.
