WPP Media Services is part of WPP, a British multinational communications and advertising holding company founded in 1971 and headquartered in London. The group operates in more than 100 markets globally, serving as a growth partner for leading brands at the intersection of creativity, media, and technology. Its core business spans advertising, marketing, media, and technology services.
The company's operations are structured around several divisions. WPP Media delivers AI-driven media and data solutions. WPP Creative houses agency brands including VML, Ogilvy, and AKQA. WPP Enterprise Solutions combines customer experience, commerce, CRM, and technology platforms. WPP Production offers AI-powered content creation at scale. The group also operates WPP Open, an agentic marketing platform that unifies media intelligence, creativity, production, and enterprise solutions.
WPP's technical capabilities include AI-driven media solutions, customer experience technology, commerce platforms, and CRM technology. The company describes its approach to AI as viewing it as a creative partner that amplifies human potential. WPP states it fosters a culture of creativity, belonging, and continuous learning.
